So here we are . . . a company made up of fitness hooligans, doing our best to create a brand that supports an alternative to the status quo, a much-needed shift from the absurdity of the ambiguous notion of what fit means.

In Roman mythology, Veritas, meaning truth, was the goddess of truth, a daughter of Saturn, and the mother of Virtus, It was with this foundation of truth, this belief, that a brand was formed. A way of fitness life in a simpler form. The idea that fitness should be more than just a quick dollar and a cookie cutter experience. People need real support and real guidance because not everyone is in the same place with the same goals.

We believe in a trust the process mentality. A philosophy that we all have something to be proud of, big or small. We are here to build the roadmap for your wellness goals, to support your growth physically but more importantly mentally. Something we feel got lost along the way in the fitness world. Our hope is that this grows beyond these walls and into people's everyday lives.

Our goal is to build awareness and spread knowledge of better training methods and optimal nutritional strategies to combat the prevailing opinions of a misguided industry.