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OUR STORY

Veritas Fit is a lifestyle and apparel brand that offers incredible training packages. We have a unique, and increasingly expanding audience because our brand appeals to a broad spectrum of athletes: powerlifters, Olympic weightlifters, CrossFitters, bodybuilders, and even people who are brand new to training.
 
How did it all start? In Roman mythology, Veritas, meaning truth, was the goddess of truth, a daughter of Saturn, and the mother of Virtus, It was with this foundation of truth, this belief, that a brand was formed. A way of fitness life in a simpler form. The idea that fitness should be more than just a quick dollar and a cookie cutter experience. People need real support and real guidance because not everyone is in the same place with the same goals.
 
We believe in a mentality that all levels of individuals should be given the opportunity and the support they deserve in order to achieve their wellness missions. This is a philosophy that we all have something to be proud of, big or small. Veritas Fit is here to build the roadmap for your wellness goals, to support your growth physically but more importantly mentally. Something we feel got lost along the way in the fitness world. Our hope is that this grows beyond these walls and into people's everyday lives.
 
Veritas Fit is more than a clothing company; it’s a lifestyle, and a movement. We exist for those who understand what it takes to work hard and stay humble. Our devotees are always chasing their next PR and understand the proper way to fuel their lifestyle.
 
Veritas Fit is about a lot more than a celebration of self. It is a statement of purpose, or more specifically, re purposing. The health and fitness industry is stuck, and it profits from repackaging the same tired gimmicks to people who don’t know any better.
 
Our goal is to build awareness and spread knowledge of better training methods and optimal nutritional strategies to combat the prevailing opinions of a misguided industry.
 
So here we are . . . a company made up of fitness hooligans, doing our best to create a brand that supports an alternative to the status quo, a much-needed shift from the absurdity of the ambiguous notion of what fit means. We look forward to seeing how you #FindYourVeritas!