In Roman mythology, Veritas, meaning truth, was the goddess of truth, a daughter of Saturn, and the mother of Virtus, It was with this foundation of truth, this belief, that a brand was formed. A way of fitness life in a simpler form. The idea that fitness should be more than just a quick dollar and a cookie cutter experience.
Our goal is to build awareness and spread knowledge of better training methods and optimal nutritional strategies to combat the prevailing opinions of a misguided industry.
So here we are . . . a company made up of fitness hooligans, doing our best to create a brand that supports an alternative to the status quo, a much-needed shift from the absurdity of the ambiguous notion of what fit means.